Rolex and Tennis: A Timeless Partnership

When it comes to luxury and precision, few names command as much respect as Rolex. But beyond the world of horology, Rolex has etched its name in the annals of sport—particularly in tennis, where its presence has become as iconic as the championships it supports.

Let’s explore how Rolex and tennis came together to form one of the most enduring and elegant partnerships in sports history.

The Beginning: A Shared Philosophy

Rolex’s association with tennis began in 1978, when the brand became the Official Timekeeper of The Championships, Wimbledon—the oldest and most prestigious tennis tournament in the world. This move was not just strategic marketing; it was a natural alignment.

Both Rolex and tennis are steeped in tradition, excellence, and a commitment to performance. Just as a Rolex watch is a symbol of craftsmanship and precision, tennis champions are models of discipline and mastery. The pairing was seamless—and historic.

Rolex’s Growing Presence in Tennis

From Wimbledon, Rolex’s involvement with tennis expanded rapidly. Over the decades, the brand has become a familiar and revered figure across the global tennis calendar. Some key milestones include:

• Rolex and Wimbledon (1978–Present)
  Rolex’s first major step into tennis, providing official timekeeping and later becoming a key sponsor. The Rolex crown is now a permanent fixture at Centre Court.

• Support for the ATP and WTA Tours
  Rolex supports both men’s and women’s tennis, partnering with events such as the Rolex Monte-Carlo Masters, Rolex Paris Masters, and Shanghai Masters. These high-level tournaments reflect Rolex’s global outlook and commitment to excellence.

• Grand Slam Sponsorships
  In addition to Wimbledon, Rolex is a premium sponsor of other major events, including the Australian Open, the US Open, and Roland-Garros (French Open), further embedding the brand into the very DNA of professional tennis.

• The Laver Cup
  As a founding partner of the Laver Cup—an innovative team event celebrating legends of the sport—Rolex continues to support tennis' evolution while honoring its heritage.

Champion Ambassadors: The Faces of Rolex

Rolex’s tennis legacy is also defined by the champions it supports. The brand is known for aligning with players who embody sportsmanship, grace, and enduring excellence.

Some of its most iconic ambassadors include:

• Roger Federer – A living legend and perhaps the most synonymous with Rolex. His elegance on and off the court mirrors the brand’s values perfectly. He has been a Rolex ambassador since 2006.

• Stefanos Tsitsipas, Carlos Alcaraz, and Iga Świątek – Part of the next generation of tennis stars supported by Rolex, showing the brand’s investment in the sport’s future.

• Chris Evert and Björn Borg – Rolex has honored legends from the past as well, reinforcing its deep historical ties to the game.

Why Tennis?

Tennis offers Rolex a unique platform—it’s an individual sport that celebrates timing, performance, and mental strength. The quiet intensity of a match, the elegance of the game, and the storied traditions of major tournaments align with Rolex’s refined brand image.

Moreover, tennis is global, aspirational, and watched by millions. For Rolex, it’s not just a sport—it's a stage that reflects the brand’s philosophy: “A Crown for Every Achievement.”

A Lasting Legacy

Rolex’s involvement in tennis is more than just sponsorship—it’s a partnership based on shared values. Whether you're watching a five-set thriller at Wimbledon or the rising stars at the Laver Cup, chances are the Rolex crown is keeping time.

In a world where endorsements often come and go, Rolex and tennis represent a long-standing relationship that continues to evolve, inspire, and define what it means to be truly world-class.

The Rolex Datejust is the watch most synonymous with tennis. Its classic, elegant design aligns with the sport’s refined image, and it has been prominently worn by tennis legends like Roger Federer, who sported a Datejust II ref. 116334 with a rhodium-colored dial featuring blue Arabic numerals during his record-breaking 2009 Wimbledon victory.

The Datejust’s versatility and timeless style make it a favorite among players, often seen at trophy ceremonies and off-court events. Additionally, the Datejust 41 “Wimbledon” edition, with its slate dial and green Roman numerals, directly nods to the tournament’s iconic grass courts.

Rolex Datejust 41 Wimbledon Edition

Features a distinctive slate dial with green Roman numerals, evoking the elegance of the iconic tennis tournament.

Time, tradition, and triumph. That’s the story of Rolex and tennis—a match made in elegance.